Managing Director / Computer Engineer / Digital Strategist / Agile Evangelist

Patrick
Aubert de la Rüe

01

About
Patrick

Patrick has 20 years of experience in digital and business management. His skillset encompasses leadership in software development and engineering, agile transformations, business management, PMO-, programme- and multiproject- management, user experience design, C-level consulting and the ability to generate business when bringing marketing, product management and technology together.

With his swiss-swedish roots, Patrick has the sensitivity to lead successfully lead intercultural teams through change e.g. in Agile or Digital Transformations. With a background in computer engineering, in strategy and organizational design and in leading digital teams, Patrick has a unique skillset-mix that matches the challenges companies are seeing today as they need to be able to reinvent their future.

02

Business
Experience

  • Mar 2022 - present

    ImmoTrack AG

    PropTech Startup

    CTO - immotrack.com

  • Jan 2018 - Mar 2022

    snowflake Productions GmbH

    Digital Agency

    Managing Director Digital Solutions - snowflake.ch

  • Jan 2016 - Dez 2017

    snowflake Productions GmbH

    Digital Agency

    Director Digital Solutions - Member of the extended executive board - snowflake.ch

  • Jun 2014 - Dez 2015

    snowflake Productions GmbH

    Digital Agency

    Head of CMS - snowflake.ch

  • Jun 2011 - May 2014

    Black Diamond Equipment AG

    Sports Hardware & Softgoods Manufacturing

    Online Marketing Manager Europe - blackdiamondequipment.com
    Online Marketing Strategy and Implementation for all European Markets

  • Apr 2006 - Mai 2011

    Telefònica o2 Germany GmbH & Co. OHG

    Telecommunications

    Senior Project Manager / PMO Lead - o2online.de

  • Oct 2005 - Mar 2006

    IABG

    Defense

    Software Architect - iabg.de
    Secure Architectures & Virtualization

  • Dec 2003 - sep 2005

    BERATA GmbH / Altran - altran.com

    Automotive / Consulting

    Engineering & Project Management Consultant
    Project management, administration and business consultingervices for the worldwide automotive Software Architecture Standardization Partnership AUTOSAR (AUTomotive Open System ARchitecture)

  • Jan 2003 - Sept 2003

    ND SatCom GmbH

    Satellite Communications

    Thesis Student - ndsatcom.com
    Design and Implementation of a satellite based communication system for corporate networks with focus IP Routing / IP Quality-of-Service

  • Aug 1998 - Nov 2003

    Luleå University of Technology

     

    Master of Science in Computer Engineering - ltu.se

  • Sept 1997 - Jul 1998

    Technische Universität Hamburg-Harburg

     

    Informatik Ingenieurwesen - tuhh.de

03

Technical &
skillset

  • Solution architecture & development
    • Web- & Application Server, platforms: Ngnix, Traeffic, node.js, Apache Tomcat, JBoss, Kafka, Zope
    • Application/development framework: Laravel, vue.js, React, Sprint, Express, Qt,
    • Development languages: PHP, Java, JavaScript, C, C++, Perl, Python, Assembler, Haskell, Matlab, scripting
    • APIs, SDKs & tooling: RESTful APIs, GraphQL, JSON, XML/XSLT, Postman, swagger, wireshark/tcpdump, curl
    • Package managers/Bundlers: Composer, npm, Webpack/mix
    • Databases: mySQL, MariaDB, AWS RDS, Microsoft SQL Server 2016, Redis, MongaDB, SQLite
    • Data Warehousing: Google BigQuery, AWS Redshift
    • Data Engineering, Analytics & BI: Tableau, Google Tagmanager & Analytics, Python, Microsoft SQL Server Management Studio, Google Data Studio
    • File Storage: SMB, NFS, S3, NAS & SANs
    • UAM: OpenLDAP, FreeRadius, Okta, AWS IAM
    • Data logging, metrics, monitoring & Alerting: New Relic, AWS Cloudwatch, Grafana, Zabbix, Icinga, Nagios, cadvisor
    • CRM & CMS: Zoho, Bigin, vTiger/SugarCRM, TYPO3, Wordpress, Digify (VDR)
    • eCommerce: Magento, Woocommerce, Shopify, Demandware
    • Search platforms: Elasticsearch, Logstash, Kibana, Solr
    • E-Mailers & MTAs: Sendmail, Postfix, Sendgrid, Mailchimp, ActiveCampaign, Mailtrap
    • Customer support efficiency & automation: Intercom, Zendesk, confluence help centers
    • AI/ML: Amazon Textract, Amazon Comprehend
    • Translation APIs: Google Translate
    • Geocoding & Mapping APIs: Google Maps, OSM/GeoAPIfy
    • Distributed Ledgers: Blockchain
    • Web Performance & Security: HTTP Headers, SSL Certificates, DNSSEC, memcached, Server Hardening, Cloudflare, CDNs
    • QA: cross platform & browser testing, test automation, Selenium, Postman
    • IDE/Dev Env: VS Code, PHP Storm, browser developer tools & extensions
    • Native apps: Apple developer/App Store, Play Store, Firebase, Testflight, APKs
  • ICT / OS
    • OS: Linux in various distributions, FreeBSD, OSX, VxWorks, OpenBSD, NetBSD, Windows, Android, iOS
    • SCM & CI/CD: Git & Gitflow, Gitlab CI, SVN, RCS
    • IT-Security: Public Key Verschlüsselung, Web Application Firewalls, PKI, Image Hardening, VPNs
    • ICT & Support: 24/7 & 5x8 operations, Service Level Agreements, ITIL, 1st/2nd/3rd level support organizations,
    • Tooling: Teamviewer/VNC/RDP, password managers, Alfred
  • Business Tooling
    • Business model canvas / value proposition canvas
    • Business intelligence & data engineering
    • UX & creation: Adobe XD, Figma, Adobe CS & Adobe Lightroom, Frontify, Balsamiq
    • Digital marketing channels: onsite SEO, SEA, social media, e-mail marketing, Revive adserver, LinkedIn ads
    • Technical Documentation: Confluence, advanced Word Templating, LaTeX
    • Project Management Frameworks: Scrum, Kanban, Hermes 5.1, IBM RUP
    • Knowledge Management & collaboration tolling: Jira, Confluence, Slack, Sharepoint, m365, Redmine
    • Marketing Automation: Zapier, Mautic, Hubspot, Canva
  • Infrastructure, operations and environments
    • IaaS & Orchestration: Terraform, Ansible, Vault, Packer, cloud-init
    • PaaS: AWS, Azure, GCP, onprem Proxmox Clusters
    • Hybrid/Multicloud: Terraform, Jelastic
    • Bare metal colocation hosting: highly convergent infrastructure with Proxmox
    • Container orchestration & Service Mesh: AWS ECS, AWS EKS, AWS Fargate, Kubernetes k8s, k3s, Ingress Ngnix, Istio, Consul, Docker, Docker Registry, Quay, Docker-compose, Docker Swarm, Docker based CI/CD
    • Cloudnative: Rook/Ceph, Helm, Consul, Knative, Prometheus
    • Virtualization: Proxmox, VMWare ESXi, Freebsd Jails, Vagrant, Virtualbox
    • Computer Networking & Design: Firewalls, Routing, Switching, VLANs, VPN, Proxy/Reverse Proxy, QoS, IDS & Honeypots
    • Software Defined Networks: VyOS, PFSense, OPNSense
    • Networking: Cisco ios, Mikrotik RouterOS, VyOS, Netgate TNSR, AT&T Danos, assorted network mediums and protocols, IP telephony
  • Hardware, Kernels, Compilers, IoT
    • FPGA programming: VHDL, Verilog, ModelSim
    • IoT: Raspberry Pi, Arduino
    • Compiler tooling: Yacc, Lex,
    • Kernel & device driver development: Linux, VxWorks

04

Contact Me

Phone Number

+41 77 *** **03

Email

[email protected]

Social Network

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